In mould labels and ice cream go hand in hand. For the different flavours and different designs the same plastic containers are usually used. Therefore, the labels have to make the difference. Besides, this seasonal market requires a short delivery term to meet the demand during the summer peak. The demand: quick and tailor-made deliveries. The response: in mould labeling.
Growing interest in mono portion ice cream containers
You will certainly have noticed them by now, these cute little mono portion ice cream containers with in mould labels. Until recently small ice cream portions had been packed in directly-printed paperboard pots or small plastic pots. Technological advances at our customers mean that mono portion containers can now also be offered with IML, moreover with strong value for money.
The IML process combines the benefit of excellent offset print quality with a seamless transition between the label and the packaging, drawing attention to these containers on store shelves. In the accompanying photo you will also see the ‘push-up’ ice cream container. This enables you to push the ice cream up, which makes consumption easier and child-friendly. Thought has also been given to ‘on-the-road’ ease of use for the other mono portion containers. A small spoon is often included, attached to the underside of the lid, although in some cases it is actually incorporated in the lid (the label, the lid and the spoon are injected in a single step). A film suitable for the in mould label is used for this.
Discover here other IML markets in which we are active.