Pet food

Marketing guys know all about it: when buying pet food pet lovers are guided by the packaging. Catching the eye is therefore the message. And you will have no trouble doing just that with our high-quality and stylish in mould labels.

Increasing budget for pet food packaging

It is no secret that more and more people are spending money on their pets, and we have also noticed a pet food in our customers’ production. The main reason for this success is the ‘humanisation’ of our pets.

An American study (the National Pet Owner Survey) reveals that female animal owners in particular see themselves as the ‘mother’ of their pets and that they keep a very close eye on what is on offer for their little darlings. Thanks to IML, packaging can have an impact on this kind of look and feel. Possibilities offered by IML ensure that all product information is communicated to the consumer in an attractive way.

The American study also showed that pet care is one of the least price-sensitive markets. Pet food manufacturers are trying to distinguish themselves from their competitors by using IML packaging for ‘emotional purchasing’. The quality of the photograph as well as the various  ‘look and feel’ possibilities offered by IML ensure that all product information is communicated to the consumer in an attractive way. 

Discover here other IML markets in which we are active.