Our values: FLOW

At Verstraete, we place a great deal of importance on our corporate values and the corporate culture on which these values are founded. When we talk about them with clients and partners, they show particular interest in this subject. Moreover, if you are a client or partner, our corporate values and corporate culture provide you with a direct advantage. This is why we want to take advantage of this opportunity to provide a bit of explanation about our approach.

Our corporate values serve as the link between our strategy and our culture: the link between what we strive for and how we achieve it. The corporate values are represented by the acronym FLOW:

  • Flexibility
  • Learning capacity
  • Open communications
  • Working in a team

The formal definition of these corporate values sets the course for our company. This means that the basic principles of Verstraete are there for all to see, despite the constantly changing markets all around us.

The term FLOW was conceived by the American psychologist Mihaly Csikszentmihalyi. He based his theory on the notion that a company needs to ensure that the skills within the company can meet the challenges. Bart Heremans, HR manager at Verstraete, quotes from the “Good Business: Leadership, Flow, and the Making of Meaning” by Csikszentmihalyi: “All top performances in the field of sports, art or business are achieved in a state of FLOW. FLOW is the state in which the top 3% of each discipline move with grace.”
This is how companies finally reach what the psychologist describes as the FLOW state: a condition where all the elements are perfectly in balance with each other. This is also what Verstraete strives for. We improve the way the company operates one step at a time. The resulting improvement in efficiency translates into a better service.

This means we express our core values via a number of core competences. When we improve our processes internally, the result is immediately visible to you. For this reason, we believe it is very important to be as close to our customers as possible. This is why we have different service hubs around the world, allowing us to support local markets. Verstraete’s character is linked to its capacity to learn. When we work on new projects, we do so with a sense of flexibility and open communications.

The examples reveal how you, as a customer, also benefit from our FLOW approach. And there is more, because our ultimate goal involves achieving the FLOW state together with you. This leads to a successful partnership, with Verstraete not just acting as your supplier, but gradually becoming your true partner.

You can find more information about Verstraete IML here: