Danone chooses IML
Danone has launched Yolado, a new product line for the Spanish market. To go with this innovative concept, the company chose an equally innovative packaging on the basis of IML. Yolado is a fresh yoghurt product that customers freeze at home. It produces a light and airy frozen yoghurt. Danone chose a square IML pack produced by ITC Packaging, which enhances product visibility on the shelves. Danone chose IML because of the high-quality photographic picture quality. This makes the packaging even more attractive and draws attention to the new product.