News

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English Lakes Ice Cream wows shoppers with shiny redesign

8 April 2021
English Lakes with Metallic IML
  • An exciting new look for English Lakes Ice Cream sees it flying off the shelves.
  • Their classic, gold logo has been updated for the modern era with Metallic IML.

At English Lakes in North West England, delicious treats are serious business. With top-notch recipes that have been refined to perfection over the past 26 years, English Lakes’ luxury ice creams offer a truly blissful eating experience. Thanks to a recent packaging makeover, more delighted connoisseurs are enjoying this creamy goodness than ever before.

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MCC acquires Australian in-mould label manufacturer Herrods

31 March 2021
Herrods IML

Acquisition expands MCC’s in-mould labeling network, creates new foothold for growth in Asia Pacific region

Herrods leadership team to continue running business under existing brand

CINCINNATI, OHIO and MELBOURNE, AUSTRALIA - Multi-Color Corporation today announced the acquisition of Melbourne, Australia-based Herrods, a leading provider of in-mould label (IML) solutions in Australia and New Zealand. Financial terms of the transaction were not disclosed.

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Metallic IML means Milegrin seafood preserves look as good as they taste

24 February 2021
  • Meridian launched premium brand Milegrin to offer premium seafood 
  • Metallic IML was deployed to emphasize the high-end image
  • Due to great success, new recipes are already being developed 

Founded in 1978, Meridian has spent over 40 years satisfying seafood cravings in Russia. As the largest producer of ready-to-eat fish and seafood products in the Russian market, they know how to give the people what they want. And in 2020, they want gourmet seafood preserves.

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Verstraete IML’s SealPPeel wins Plastic Recycling Award Europe

10 December 2020

The prestigious Plastics Recycling Awards Europe 2020 were issued during the virtual Plastics Recycling Show Europe. Verstraete IML competed in the ‘Product Technology Innovation of the Year’ category with two entries: Interactive IML, an IML label developed for smart and intelligent packaging, and SealPPeel die-cut lidding, a completely new Verstraete IML product. SeallPPeel came out on top and was declared the winner.

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A fresh look for some favourite snacks

26 November 2020
Nordthy Salt Snacks & Verstraete IML

• Nordthy wanted to re-launch its popular salty snacks with modern packaging
• Choosing IML, their packaging becomes fully and easily recyclable and gets a powerful visual punch
• Consumers seem to love the new packaging, resulting in excellent sales

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Moderna Products: creating smart plastics for happy pets

28 October 2020
Moderna products - Reverse IML by Verstraete IML
  • Moderna opted for IML because of its sustainable features
  • Reverse IML is the scratch-resistant and dishwasher-safe solution for pet accessories
  • Just one mold with a variety of label designs creates appeal for different consumer types
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Oxygen-barrier IML keeps Ideal mayonnaise fresher for longer

29 September 2020

Mayonnaise is a product that is present in almost every kitchen. It’s a delicious sauce, and the ideal package to launch Probrands’ ‘Ideal’ product range. A leader in the fast-moving consumer goods (FMCG) industry in Zimbabwe, Probrands set extremely high targets during the development of their new product. Ensuring great taste was, of course, the number-one goal.

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Pioneering digital watermarks for smart packaging recycling in the EU

8 September 2020

Pioneering digital watermarks for smart packaging recycling in the EU – AIM, the European Brands Association, launches cross-value chain initiative to drive circular economy goals

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Verstraete IML announces new managing director

24 August 2020

A new milestone for MCC Verstraete

Since Verstraete IML was founded in 1974, it has always been led by Verstraete family members. In 2017, the company became part of Multi-Color Corporation. Along with this changeover, a lot of new market opportunities, challenges and partnerships came up. Now that the company is put on rails within MCC and it is ready for a future under the MCC flag, Koen and Griet Verstraete feel the time is right to pass on the torch.

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The rise of active and intelligent packaging

28 May 2020
Interactive IML by Verstraete IML

Andrew Manly is Communications Director at the Active & Intelligent Packaging Industry Association (AIPIA). By focusing on the latest technological developments, AIPIA aims on boosting the active and smart packaging solutions business. With 40 years of experience in the packaging industry, Manly is a reference when it comes to trends in the field.

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