IML & Sustainability

Verstraete IML attaches great importance to sustainable development. In mould labelling contributes to environment protection: the packaging and the label are made of the same material. This forms a mono packaging that can be fully recycled. This enables us to ensure that the raw materials that we use have the longest possible service life.

Interactive IML by Verstraete IML

Plastic is durable, lightweight and economically efficient. It’s an integral part of modern society. However, the amount of plastic waste currently being generated is cause for concern. Moving to a circular economy will see plastic waste greatly reduced through effective recycling systems.

interview Steven Van Belleghem and Nico Van de Walle

Steven Van Belleghem, international keynote speaker and renowned author, recently launched his 5th book entitled 'The offer you can't refuse'. It uncovers how the rise of technologies over the past few years has given customer expierence a whole new meaning. Technology will keep playing a role in customer expectations, but that's not all. What if customers start to have expectations that go beyond convenience?

HolyGrail2.0 - Happy Cow

Verstraete IML has been elected as a member of the new HolyGrail 2.0 Leadership Team. Under direction of AIM, the European Brands Association, Verstraete IML and 10 other cross-packaging industry partners (a team of brand owners, recyclers, EPR organisations, …) will pave the future direction of the HolyGrail project.

HolyGrail 2.0
HolyGrail started off in 2016, supported by the Ellen MacArthur Foundation. The main goal was  to achieve a truly circular packaging economy.

Webinar sustainability

Sustainable packaging is becoming the new normal. And it should be, as by making our plastic packaging as light, recyclable or reusable as possible, we contribute to a circular economy and an overall sustainable future.

Sustainable development is of great importance for Verstraete IML, we continuously strive to minimize our impact on the environment. Our core business, in mould labelling, contributes to environment protection: the packaging and the label are made of the same material. This forms a mono packaging that can be fully recycled and enables us to ensure that the raw materials have the longest possible service life.

HolyGrail project Sustainability Award

The HolyGrail project Verstraete IML participated in, is among the 25 finalists competing for the Packaging Europe Sustainability Awards 2019.

The pioneering project HolyGrail, led by Procter & Gamble and facilitated by the Ellen MacArthur Foundation, officially closed on May 23rd. This follows three years of innovation in the improvement of post-consumer recycling using chemical tracers and digital watermarks, with the aim of moving closer to a circular economy. 

Do we adopt the right attitude towards plastics? Polymer Recycling Professor Kim Ragaert impresses with some staggering facts and figures. Her video has now over 10 000 hits. 

Verstraete IML circular economy

Verstraete IML has not been idle since the signature of the New Plastics Economy’s Global Commitment . With ‘The Road to 2025’, the IML specialist translates the Global Commitment into its own personal efforts. This initiative should prepare Verstraete IML for the circular economy. Managing Director Koen Verstraete and Product & Circular Economy Manager Nico Van de Walle explain the process.

Verstraete IML Sustainability

The Ellen MacArthur Foundation announced its new Global Commitment, ‘A line in the sand’, at the ‘Our Ocean Conference’ in Bali on 29 October 2018. The objective: eliminating plastic waste and pollution right at the source. Over 290 leading organizations from around the world are committing to these ambitious objectives. Verstraete IML is also committed and will be taking the lead in sustainability efforts.