IML & Sustainability

Verstraete IML has been elected as a member of the new HolyGrail 2.0 Leadership Team. Under direction of AIM, the European Brands Association, Verstraete IML and 10 other cross-packaging industry partners (a team of brand owners, recyclers, EPR organisations, …) will pave the future direction of the HolyGrail project.

HolyGrail 2.0
HolyGrail started off in 2016, supported by the Ellen MacArthur Foundation. The main goal was  to achieve a truly circular packaging economy.

Sustainable development is of great importance for Verstraete IML, we continuously strive to minimize our impact on the environment. Our core business, in mould labelling, contributes to environment protection: the packaging and the label are made of the same material. This forms a mono packaging that can be fully recycled and enables us to ensure that the raw materials have the longest possible service life.

Verstraete IML has not been idle since the signature of the New Plastics Economy’s Global Commitment . With ‘The Road to 2025’, the IML specialist translates the Global Commitment into its own personal efforts. This initiative should prepare Verstraete IML for the circular economy. Managing Director Koen Verstraete and Product & Circular Economy Manager Nico Van de Walle explain the process.